Result

It is funny trying to get the balance between the offbeat nature of our project and capitalise on its commercial appeal. We've been keen from the start to get partners rather than logos, with Qatar Airways, Met Rx, Medirite and North Face etc we were on the right path.

Now after a long time coming we have secured our title partner, Nokia, and more specifically Nokia Maps. Really chuffed as in the current climate it has been tough, especially consumer sectors like mobile phones. We were determined that we were going to go with a brand who shared our passion and vision and actually had relevancy to our project, and Nokia Maps ticks all of those boxes.

So far it has been a pleasure working with the guys at Mission Media who look after Nokias account. Am especially looking forward to getting a wicked phone now to do some cool funky things on the mountain.

Also a big shout to Bulldog who have come on board as a grooming partner. Again it is going to be a huge positive in the evenings but mainly we've got a huge reception dinner party when we've finshed the expedition and after 18 days on the mountain we're going to need all the help we can get.