Disney natures first effort - looks pretty sweet

For a better look click here

To see how they made it click here

UK release date Sept 25th

The filmmakers spent a year on location, fed digital content back and fwds to London and post done with Final Cut Studio. So my new Mac and Final Cut Studio has turned up, not sure I'll be matching this lot just yet...

A stella doc coming up

If anyone has been following the Contador Armstrong story for the last few weeks of the tour de france then this promises to be a sensational documentary. They have the raw materials...

Never stop

I don't want to hear the word digital

Post Digital Marketing 2009

View more documents from Helge Tennø.

On my list

The Hurt Locker from the director of Point Break Kathryn Bigelow. This without a doubt looks a raw take on an interesting role within war. It is out before Green Zone which is in post production at the moment, with Paul Greengrass at the helm will surely pull an equal amount of punches.



http://thehurtlocker-movie.com/

Music video shot entirely on I-Phone

http://www.psfk.com/2009/07/music-video-shot-entirely-via-iphone.html

Digital disruption

Something I have been asked recently was about TBWA's disruption philosophy in digital, and how this could be possible given that the point of digital is engagement? Well firstly the point of disruption, if I 'get it' right, isn't to disrupt people but disrupt convention of markets. So for digital it stays the same, how can we create an experience that disrupts the convention in order for it to truly stand out from the crowd.

Secondly just saying that the point of digital is engagment is misguided. The buzz is about participation and engagement. Yes this is something that digital now allows but to say that other types of digital creative activity are redundant is misguided. It is about getting the mix and balance right and for me they are all centred on experience. Whether this experience involves participation is the question...